Effective Date: March 14, 2026
Last Updated: March 14, 2026

NaturalBlum, LLC (“NaturalBlum,” “we,” “us,” or “our”) operates the website located at https://naturalblum.com/ (the “Site”). This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit the Site, create an account, place an order, enroll in a subscription, sign up for email updates, contact us, apply to our affiliate program, or otherwise interact with us.

By using the Site, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site.

1. Scope

This Privacy Policy applies to personal information collected through the Site and through related communications and interactions with NaturalBlum, including customer service, order processing, affiliate inquiries, and marketing sign-ups.

This Privacy Policy does not apply to information collected by third parties through websites, services, or applications that are not owned or controlled by NaturalBlum, even if they are linked from our Site.

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

A. Information You Provide Directly

You may provide us with personal information such as:

name
billing address
shipping address
email address
telephone number
account login information
order details and purchase history
subscription preferences
affiliate application information
customer service messages, questions, reviews, testimonials, or other submissions
age or eligibility confirmations submitted through age-gate tools
any other information you choose to provide

B. Payment and Transaction Information

If you make a purchase, your payment information is processed by our third-party payment processors. NaturalBlum may receive limited payment-related information, such as payment status, card type, masked card details, or transaction confirmations, but we do not store full payment card numbers except to the extent such information is made available to us in masked or tokenized form or as otherwise required for business records.

C. Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect certain information, including:

IP address
browser type and version
device type and operating system
pages viewed
referral URLs
search terms
date and time of visits
interactions with product pages, account pages, checkout flows, and emails
cart activity and shopping preferences
information collected through cookies, pixels, tags, scripts, local storage, and similar technologies

D. Information From Third Parties

We may receive personal information from third parties such as:

payment processors
shipping and delivery providers
e-commerce, hosting, and site-management vendors
subscription, affiliate, and order-management vendors
marketing, analytics, and advertising providers
fraud-prevention, security, and compliance vendors

3. How We Use Personal Information

We may use personal information for the following business and commercial purposes:

to operate the Site
to create and manage user accounts
to process, fulfill, ship, deliver, and support orders
to manage subscriptions and recurring purchases
to communicate with you about orders, subscriptions, returns, support requests, and other service matters
to administer affiliate applications and affiliate relationships
to send newsletters, promotions, and other marketing communications where permitted by law or based on your consent
to personalize your experience and improve the Site and our products
to maintain product, transaction, and internal business records
to verify age, identity, eligibility, and legal compliance
to detect, investigate, prevent, and address fraud, abuse, chargebacks, security incidents, and other harmful or unlawful activity
to enforce our Terms and Conditions and other policies
to comply with legal, regulatory, tax, accounting, reporting, and recordkeeping obligations
to protect our rights, safety, property, customers, and business

4. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

A. Service Providers and Contractors

We may disclose personal information to vendors and service providers that help us operate our business, such as providers of:

website hosting and maintenance
e-commerce platform services
payment processing
shipping, delivery, and order fulfillment
customer relationship management
subscription management
affiliate program management
email marketing services
analytics and site performance tools
fraud prevention and security services
professional and administrative support services

B. Legal, Compliance, and Safety Disclosures

We may disclose personal information when we believe disclosure is necessary or appropriate to:

comply with law, regulation, subpoena, court order, or lawful request
respond to regulatory, law enforcement, or governmental inquiries
enforce our agreements and policies
protect our rights, property, and safety or the rights, property, and safety of others
investigate fraud, misuse, or security issues

C. Business Transfers

We may disclose personal information in connection with an actual or proposed merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or other corporate transaction.

D. With Your Direction or Consent

We may disclose personal information to other parties when you direct us to do so or when you consent to the disclosure.

5. Sale, Sharing, and Targeted Advertising

We do not sell personal information for monetary consideration.

However, like many e-commerce businesses, we or our service providers may use cookies and similar technologies for analytics, personalization, and marketing. Depending on the tools used and applicable law, certain disclosures of device or browsing information to analytics, advertising, or social media partners may be considered “sharing,” “targeted advertising,” or a “sale” under certain privacy laws.

Where required by law, you may exercise any applicable opt-out rights by contacting us, adjusting your browser settings, using any cookie preference or consent tool we may make available, or using any browser-based signal that we are legally required to honor.

6. Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies to:

remember your preferences
support account logins and shopping cart functions
remember age-gate responses where applicable
understand Site usage and traffic patterns
improve Site performance and user experience
measure the effectiveness of marketing and campaigns
support security and fraud prevention

You may be able to control cookies through your browser settings and any cookie preference or consent tool we may make available on the Site. Please note that disabling certain cookies may affect Site functionality.

7. Online Tracking and Do Not Track Disclosures

Third parties, such as analytics, advertising, embedded content, and social media providers, may be able to collect information about your online activities over time and across different websites or online services when you use our Site.

Because there is not yet a consistent industry standard for responding to browser-based “Do Not Track” signals, our Site may not currently respond to those signals. If applicable law requires us to honor a browser-based opt-out signal, such as a recognized global privacy control, we will do so to the extent required.

8. Consumer Health Data

To the extent NaturalBlum collects “consumer health data” as defined by applicable law, this section applies.

Consumer health data may include personally identifiable information that you voluntarily provide to us about health, wellness, sensitivities, symptoms, conditions, goals, or product needs for yourself or your pet, or other information that may reasonably be used to identify your interest in particular health- or wellness-related products.

We may collect consumer health data:

directly from you
from your communications with us
from forms, quizzes, recommendation tools, or similar features you choose to use
as otherwise necessary to provide a product or service you request

We may use consumer health data to:

provide products or services you request
respond to your questions
provide customer support
operate, maintain, and improve the Site and our services
comply with legal obligations
protect our rights, customers, and business

We may disclose consumer health data only as reasonably necessary to provide a product or service you request, to operate our business, to comply with law, with your consent where required, or as otherwise permitted by applicable law.

If applicable law gives you rights regarding consumer health data, you may request that we:

confirm whether we are collecting, sharing, or selling consumer health data relating to you
provide a list of third parties and affiliates with whom we have shared or to whom we have sold such data, if applicable
stop collecting or sharing such data, where applicable
delete such data
appeal a denial of your request, where applicable

To make a consumer health data request, please contact us using the information in the “Contact Us” section below.

9. How You Can Review or Update Your Information

If you have an account with us, you may be able to review or update certain account information by logging into your account.

You may also request corrections or updates by contacting us using the information in the “Contact Us” section below.

10. Your Choices and Privacy Rights

A. Marketing Communications

You may opt out of marketing emails by clicking the unsubscribe link in the email or by contacting us. Even if you opt out of marketing communications, we may still send you transactional or service-related messages.

B. State Privacy Rights

Depending on your state of residence and subject to applicable law, you may have the right to request:

access to or confirmation of the personal information we process about you
a copy of certain personal information
correction of inaccurate personal information
deletion of personal information
portability of certain personal information
opt-out of certain sales, sharing, or targeted advertising
limitation of the use or disclosure of certain sensitive personal information
appeal of a denial of your privacy request

We may need to verify your identity and, where applicable, your authority to make the request before responding.

If applicable law allows you to use an authorized agent to submit a request on your behalf, we may require proof of that authorization.

To submit a privacy request, please contact us at sales@naturalblum.com with the subject line “Privacy Request.”

If we deny your request and applicable law gives you the right to appeal, you may submit an appeal by replying to our response or by emailing sales@naturalblum.com with the subject line “Privacy Appeal.”

C. Nevada Designated Request Address

Nevada residents may submit verified requests concerning covered information to our designated request address:

sales@naturalblum.com
Subject line: Nevada Privacy Request

11. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

provide products and services
maintain accounts and subscriptions
complete transactions
keep appropriate business, legal, and tax records
resolve disputes
enforce our agreements
comply with legal obligations

Retention periods may vary depending on the nature of the information and the purpose for which it was collected.

12. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction.

No method of transmission over the Internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

13. Age-Restricted Site and Children’s Privacy

The Site is intended only for adults twenty-one (21) years of age or older and is not intended for persons under 21 to create accounts or make purchases.

The Site is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. If you believe a child under 13 has provided personal information to us, please contact us so that we can review the information and take appropriate action.

14. Third-Party Websites and Services

The Site may contain links to third-party websites, plug-ins, and services. We are not responsible for the privacy, security, or data practices of third parties. Please review the privacy policies of those third parties before providing information to them.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and revise the “Last Updated” date above.

If we make material changes, we may also provide additional notice, such as by posting a notice on the Site or contacting you through available contact information, where appropriate or required by law.

16. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, please contact us at:

NaturalBlum, LLC
501 Nevada Way #5
Boulder City, NV 89005
Email: sales@naturalblum.com
Phone: (702) 268-8999

17. Related Pages

For more information, please review:

Terms and Conditions: https://naturalblum.com/terms-and-conditions/
Refund and Returns Policy: https://naturalblum.com/refund-and-returns-policy/
Shipping Policy: https://naturalblum.com/shipping-policy/
Subscription Terms: https://naturalblum.com/subscription-terms/
CBD Disclaimer: https://naturalblum.com/cbd-disclaimer/

Privacy Policy